The mobile gaming industry is getting bigger year by year. It has transformed drastically from targeting hobbyists to hardcore gamers.
Thanks to the fact that almost all people have smartphones today, there are 2.1 billion mobile gamers worldwide. Out of these numbers, 49.3 million spend big on mobile games.
From this, we can see that mobile games are not a joke. And it will continue to grow for the coming years. But, how did it come to this and how much do we actually spend on mobile games? We’ll tackle all that and more in this article!
Mobile gamer statistics
Over the years, we’ve seen some interesting statistics regarding mobile games. They started out small and like any technology, they are currently dominating the market. Here are some statistics about mobile gaming and gamers that you’ll find surprising.
Growth of the mobile gaming industry:
- From 2012 to 2021 the mobile gaming industry will experience up to 30% growth.
- Mobile gaming is projected to become a $100 billion industry by 2021.
- 51% or $70.3 billion of the total global games market revenue belongs to the mobile gaming industry.
- Asia leads the mobile gaming industry revenue with $41.5 billion.
Gamers by age:
- Age 13-17: 8%
- Age 18-24: 14%
- Age 25-34: 21%
- Age 34-44: 19%
- Age 45-54: 15%
- Age 55+: 23%
Gamers by gender:
- Female: 63%
- Male: 37%
Judging by these numbers alone, we can see that 60% of mobile gamers are at the age of 34 or older. This is surprising because when we think of gamers, we usually associate them with teens. Another surprising fact is the staggering percentage of women who play mobile games nowadays compared to men. This breaks the stereotype a lot.
Here are more surprising gaming statistics:
- In the US, people spend an average of 23 minutes per day playing mobile games. This equals to 1.3 years in a lifetime.
- 80% of adults surveyed play mobile games at home or while multitasking. To top it off, over 50% of them play mobile games while in the bathroom.
- 63% of children in the US have played mobile games.
- Fortnite Mobile on iOS has brought about $455 million in revenue.
- The top 6 most popular mobile games in 2018 were: PUBG, Clash of Clans, Clash Royale, Fortnite, Minecraft and Pokemon GO.
Average spending of a mobile gamer:
- Users spend an average of $87 on mobile games yearly.
- 10% of mobile gamers account for 90% of revenue.
- 8% of all mobile gamers spend big on mobile games.
As we can see, those who spend real money in mobile games spent an average of $87 on in-app purchases. In-app purchases are the strategy of developers to make money. They call these games “freemium”. They are free to download, but in order to progress, unlock characters or levels, you have to buy gems/coins which costs money.
As we can see, even though there are over 2 billion mobile gamers worldwide, only 10% actually spend money on mobile games. These are the people that the developers are constantly targeting.
Common characteristics of big spenders
Aside from spending big amounts of money on mobile games, mobile gamers who spend money on games have some things in common. Here are the common characteristics of these mobile gamers.
1. There’s an avid content for consumers
When big spenders aren’t playing mobile games, they are using YouTube, Twitch or Facebook. They are also likely to have a Spotify and Netflix subscription which shows that they are spending money not just on mobile games.
2. They love sports
People who spend on mobile games love participating and watching sports. They are either participating in playing or tuning in to watch the biggest sporting events in the world through tv or online. This fact gives the developers the confidence to invest in big advertisements such as the Super Bowl.
3. They are big spenders everywhere
Contrary to what you might think, these big spenders don’t just spend money on mobile games. Just because they already spend money on mobile games doesn’t mean they don’t buy games on other platforms. The opposite is true. 71% of the big spenders spend big on a console while 69% spend on PC.
This opens up so many opportunities for gaming companies to expand to mobile gaming such as with the case of Fortnite and PUBG. We’re seeing more of this in 2019 with big games such as Minecraft Earth, Diablo Immortal, and Call of Duty: Mobile.
Why mobile gaming is so popular
Unless you’ve been living in a rock, chances are you’ve played some mobile games here and there. With over 800,000 gaming apps available with just a tap, there’s no shortage of entertainment we can get from our mobile phones.
But what exactly are the reasons why mobile gaming is as popular as it’s now? We dug deep and we found out the reasons why.
Here they are:
Convenience – As we saw from the statistics above, older people are actually playing more games now than they did before. This is because technology has made it easy to play even in their busy lives. Your phone is literally a one-stop-shop for entertainment these days.
Cheaper to develop – At the part of developers, mobile gaming opened a whole new avenue to make money. It’s become easy for big and small developers to publish games in the Google Play Store/App Store. Plus, the cost of making mobile games are much lower compared to making a game for PC or console. This is especially true for hyper-casual games. This is why there are thousands of games being released every month.
Cost – In PC or consoles, you can’t play without buying the game first. Sure, there are free games, but they are limited. The difference in mobile games is staggering as you can buy games below $10 while most are free. The way developers make money on these games is through in-app purchases and advertisements.
Social Gaming – If you notice, the current trend today is for games to have a multiplayer option especially for mobile games. The ability to play with friends and family with your favorite mobile games contributes a lot to the popularity of mobile games.
It’s unbelievable to know that only a small percentage of mobile gamers actually pay real money to play mobile games. But this is actually a good thing since this means there are more games to play and enjoy rather than not play at all.